The Team

Diversity isn't just a checkbox for us—it's our strength. With six nationalities among six people, multiple generations, and a range of neurodiverse minds, each bringing a unique perspective. We believe great work happens when every voice is valued, and we're committed to making inclusion more than just a statement—it's how we operate every day.

Lars Mulà

CEO | Founder

I was an executive coach and leadership trainer by profession, burnout victim, neurodivergent and someone that has used therapists for years to deal with childhood traumas. Not your normal intro as a CEO I know but it is honest. I have always had a long standing passion for entrepreneurship having started or scaled 3 other businesses and BookMe is now my fourth which I have founded. The question was “how can I bring coaching and therapy together in one easy place for people to access”? I can honestly say BookMe is my most ambitious project and one I can truly say matches my values and aligns with my soul. What could be more rewarding than trying to help people on a global scale?

Iikka Winter

CTO / Tech & Dev | Co-Founder

17 years experience as a full-stack architect, developer and team leader building products from conceptual design to implementation. Proudly, Iikka is the driving force behind the design and build of our platform. Iikka's development genius is cherished by the team, but despite his skills he is the most competent, humble and diligent developer that I have ever worked with - sticking to all deadlines without fail and delivering quality work every time.

Dora Nagy

Business Development / Finance & Operations | Co-Founder

With 20 years in operations across industries, Dora doesn't just optimize processes - she reimagines them. Neurodivergent by nature, Dora see patterns where others see chaos, turns numbers into stories, stories into pictures, and approaches every challenge like a strategy game.

Slade Takala Lamey

Market research and marketing

Content, communications, marketing, market research, creative problem solving and visual storytelling is what Slade does best. Slade brings over 20 years of experience and a suite of skills including videography, documentary, content creation, graphic design and Vlogging.

JoelJoseph Shaheen

Operations Data and Analytics Manager

What impressed us the most when I was interviewing JJ was when we asked him what his superpower was, he responded subtilty with — “getting shit done”. That is exactly the kind of people we need in this size enterprise. JJ is a results-driven individual that focuses on making decisions based on data. He is an asset to this company in terms of financial modeling for enhancing efficiency, reducing costs, and driving scalable growth.