Sagan Rossi - Authentic Executive and Leadership Coach – Balance-focused Transformational Coach – Compassion-focused Life Coach
Bio
My goal is to provide a safe space for exploring your values, clarifying your goals, and developing the courage to act on what truly matters to you. Whatever you wish to accomplish, I fully believe that you have all the answers within you. As your coach, I'll be beside you, supporting you to unlock the insights and potential you have to meet your goals.
Love, curiosity, leadership, kindness, bravery, and creativity are my top character strengths. I strive to use these in a balanced way to be the best-possible thinking partner for you. My priorities are to be present, listen actively and empathetically, and ask the right type of questions to evoke new insights about yourself and your situations.
I take an eclectic approach to coaching — meaning I draw from a diverse range of tools and coaching and psychology-based frameworks. This means your coaching program is entirely tailored to you — not dictated by a specific ideology or toolset.
I'm a parent to three children, have dual American and Finnish citizenship, have a Swedish spouse, and currently live outside Helsinki, Finland. My pronouns are they/them/their.
Backed by 20 years experience in marketing, brand, and communications, I started coaching in 2019 when I became the manager of seven talented marketers. In 2024, I decided to fully pursue my passion for coaching.
I have DEIB training, I'm anti-racist, and welcome adults of all ages, abilities, cultures, and genders. LGBTQ+- and ADHD/neurodivergent-friendly.
My ideal clients:
🌟 Leaders, Executives, and Founders 🌟 Executives, board members, founders, and leaders that strive for continuous personal development and are looking to be authentic, innovation-focused, servant leaders. Whether you're managing change, shaping your leadership identity, or building emotional intelligence, I offer a reflective, supportive space to grow. I especially enjoy working with diverse and inclusive leaders that aren't afraid to challenge the norm, lead with integrity, and be true to themselves as well as others. I welcome newly promoted leaders, especially women and minorities, who might be facing imposter syndrome. I also support executives and board members in building and implementing your personal brand! Ask me for more details!
💼 Professionals seeking growth and performance 💼 Not all coaching is about change — sometimes it’s about going deeper where you are. I work with high-performing and high-potential professionals who want to sharpen focus, build confidence, and take their impact to the next level. Whether you’ve received feedback and want to grow from it, are struggling with prioritization or burnout, or simply want to show up more effectively, I offer a supportive and challenging space to reflect, recalibrate, and move forward with intention.
🔄 Career changers and pivot-seekers 🔄 If you’re craving more purpose in your work — or wondering whether you’ve outgrown your current path — I’m here to help. I work with people navigating career pivots, burnout, midlife shifts, and big questions like “What’s next for me?” We’ll uncover your strengths, clarify what matters, and create a roadmap toward work that feels aligned and fulfilling.
🌱 Individuals seeking purposeful life change 🌱 You might be a caregiver, a retiree, or someone at a life crossroads. Maybe you’ve lost your spark or feel like you’ve outgrown your current path. Coaching with me creates space to explore what truly matters, and to begin taking intentional steps toward a more meaningful life.
I’m looking forward to being a part of your growth journey — and for you to be a part of mine!
Sagan RossiCertified Coach
As your sparring partner, I create a supportive space to explore challenges, reflect deeply, and grow. Connect with what matters most to you as a leader to lead with clarity, confidence, and purpose. Feel more true to who you are in how you lead. Women/minorities/LGBTQ+/neurodivergent-friendly.
Sagan RossiCertified Coach
I’ll partner with you to get unstuck, build momentum, and stay accountable—without the pressure. We’ll clear what’s in your way, connect with your can-do mindset, and take confident, intentional steps toward the impact you’re capable of. I welcome all, especially women/minorities/LGBTQ+/ADHD folks.
Sagan RossiCertified Coach
Shift habits, build self-awareness, and create lasting change. I’ll support you in breaking patterns that no longer serve you and building new ones that align with who you want to be—gently, consistently, and with compassion. I welcome all, especially women/minorities/LGBTQ+/neurodivergent folks.
Sagan RossiCertified Coach
Feel more balanced, purposeful, and clear. I offer you a compassionate space to grow. Get support in managing overwhelm, reconnecting with what matters, and taking intentional steps toward a life that feels more fulfilling. I welcome all, especially women/minorities/LGBTQ+/neurodivergent folks.
Sagan RossiCertified Coach
Craving more purpose in your work? I help you navigate career pivots, burnout, and midlife shifts with clarity, courage, and compassion—so you can create a path that truly fits. I welcome all—especially women, minorities, LGBTQ+, and neurodivergent folks.
Experience
I have 20+ years experience in marketing, brand, and communications. I started coaching in 2019 when I joined the executive team of a global tech company headquartered in Finland. I served as VP Marketing for nearly 5 years, coaching and leading a team of 7 talented marketers amongst many others in our company from software engineers to HR folks. In 2024, I decided to fully pursue my passion for coaching. I am a fully certified, EMCC accredited coach – see more in the qualifications section!
In addition to paid clients, I'm a volunteer transformational and career coach for the Herizon Community, a Finnish nonprofit founded with a mission of employing all the international talents in the region in the most impactful, cost-efficient, and sustainable way.
Qualifications
I'm a Certified Professional Executive Coach through the Henley School of Business (University of Reading, UK), and hold EMCC (European Mentoring and Coaching Community) EIA Practitioner level accreditation. I am a deputy board member of the Finnish chapter of EMCC. I've also completed Certified Board Member (HHJ-CBM) training through the Finnish Chamber of Commerce.
In progress: I'm also a member coach of ICF (International Coaching Federation), working towards ACC accreditation. In March 2025, I began the Professional Certification in Team Coaching program with Henley School of Business (University of Reading, UK).
Reviews
Looking for a coach who truly understands your journey and helps you unlock your potential? ✨ Sagan doesn’t just listen patiently, they dive deep into your worries, fears, strengths, and goals, helping you overcome challenges in the most meaningful way, which is helpful for you both in your personal and professional life. I wholeheartedly recommend Sagan to anyone looking for a coach who genuinely cares and is dedicated to helping you achieve your best self! – Sonia A.
I had 2 sessions with Sagan, both were professionally built and the conversation had a great flow. I always felt safe to share anything during our conversations and Sagan always found the perfect questions that led me to the right direction. 100% would recommend them to anyone! :) – Dorka
Meeting regularly with Sagan helped me to explore my career's ambitions, but also to reflect upon what priorities should lead my life. Their questions pushed me to think deeply about my core values and their remarks helped me clarify my ideas. I would recommend them with pleasure. – Noémie H.
It was my first experience of working with a coach and I'm grateful that it was a really good one. I appreciate Sagan's efforts and ability to create a supportive space where I could safely share my thoughts, ideas, frustrations, and experiences. Sagan also asked questions that helped me to see things from a different angle, to see my potential, and to overcome some of my fears. – Anna V.