Founding Member

Doing it all, but holding your breath? I work with individuals & couples in midlife transitions — helping you find clarity, connection, and purpose again.

Portugal, Lisbon
Verified
ICF certified
English
Nationality🇵🇹
Videos
Bio

I invite individuals to embrace their contradictions, challenge their own narratives, and step into the fullness of their own power, one courageous choice at a time. With a multi-modal approach that blends poetry and art, NLP and Somatic techniques with traditional coaching methods along with AI to create something unique and personal operating on the three different levels for maximum integration - Head, Heart and Body. Right and Left brain in sync to move you forward. Together we slow down enough to hear what’s true in your body, then build a clear, grounded plan you can actually live with. I don't do fluff, nor performance and allergic to generic advise. I help you hear yourself again with honest, rooted change that holds in real life. ​ I have a passion for uncovering the hidden layers of human experience, whether through education, psychology, or personal exploration. With over two decades of experience in corporate learning and development, she has built a career at the intersection of business, behavioral science, and storytelling. A former product manager and customer success leader, she has worked with global enterprises, helping individuals and teams unlock their full potential through strategic learning and coaching.

​Beyond the corporate world, I am is a keen observer of human nature, driven by an insatiable curiosity about identity, relationships, and personal transformation. My writing delves into the complexities of self-discovery, sensuality and sexuality, and the intricate dance between knowledge and freedom. I explore what it means to step beyond societal expectations and reclaim one’s true self.

In my own journey - from navigating imposter syndrome and perfectionism to embracing creativity and autonomy, I mirror the themes of my work. When I am not writing or coaching, you’ll find me immersed in motherhood, in rituals, dancing, creating or exploring the world.

Experience

A background in psychology and anthropology equips me with deep insight into human behaviour, identity, and cultural conditioning. Key to guiding transformative personal growth. My expertise in communication science enhances my ability to connect, listen, and articulate complex emotions, while education and religious studies provide a holistic, ethical, and inclusive approach to coaching. This unique blend allows me to help clients break limiting patterns, build self-awareness, and navigate change with clarity and confidence

As for my experience: I spent twenty years inside big, fast-moving organisations turning strategy into behaviour. Think: taking a new platform to 130,000 people, securing a mid–six-figure enterprise learning deal, and steadying teams through change when the wheels felt wobbly. My lane was people and culture: shaping rituals, decision-making and story so the poster on the wall matched what happened on a Tuesday afternoon. I partnered with directors and the C-suite through restructures, rebrands and adoption at scale.

Now I coach the humans behind the targets. Founders, senior leaders and high performers sitting in the in-between. We work with the nervous system first, then narrative, then movement: regulate, tell the truth, take the next clean step. Practical, humane, with no drama. You will walk away a different person. And it is the kind of work that shows up in culture and the P&L.

ICF-accredited coach (ACC); PCC in progress. Supervised practice.

Qualifications

ICF ACC Coaching accreditation - in progress.

Professional Coaching-For VUCA World - Coach2Reach, March 2025

Certified Wellness & Empowerment Coach (CWEC) - Coach2Reach, March 2025

Certified Emotional Intelligence in Leadership (CEIL) - Coach2Reach, March 2025

Certified Associate & Executive Coach (CAEC) - Coach2Reach, March 2025

Leadership Coaching in the global enterprise experience.​ Wellington University Professional - August 2024

Marie Forleo B- School - March 2024

Opportunity Marketplace Micro-certification - Cornerstone OnDemand, Aug 2023

Agile practices for Tech leaders – Skillsoft, January 2024

Trauma-Informed Coach - The Centre for Healing, Aug 2023

LXP Learning & Skilling Essentials Micro-certification -

Cornerstone OnDemand, Aug 2023

Leader as Coach – Thinking Partners, Jul 2023

Shadows of Medellín: High-stakes leadership in action - InsideRisk, Apr 2022

Mistress Jaiya's Erotic Blueprints - 2022

Mama Gena's School of womanly Arts - GPS - 2022 Cohort

Legitimate Leadership – Alex Forbes Academy, May 2021

Teacher Of English To Speakers Of Other Languages (TEFL) i-to-i TEFL, Apr 2020

Neuroscience for Parents - Udemy, Jan 2019

Relationship Building - Degreed, Jan 2018

UX Design for Humanity – Udemy, Jul 2017

Gamification: Motivation psychology and the art of engagement – Udemy, Sep 2017

Customer Success Manager 101 - Udemy, Nov 2017

Fundamentals of Project Management - University of Virginia Darden School of Business, 2016

Reviews
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Anonymous

The sessions were amazing, her wealth of knowledge came through, and I loved the way she was able to put things so simply. It was so easy to understand. Catarina has an innate ability to inspire me to perform effectively in the challenging academic and business realm in which I operate.

Nuno C – Risk, Information and Cyber Security Expert, Consultant and Trainer

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Anonymous

Catarina is an exception coach. Her intuition leads her to ask the right questions and to hold the right space.  She challenges wisely, while holding her client safely. Her combination of wisdom and skill makes her a top-class coach with lasting results. You are a sensational coach!

Anelda M

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Anonymous

I want to express my deep gratitude for the transformative experience I had under your coaching guidance. Your coaching style resonated with me, and I want to commend you for guiding me through a profound journey of self-discovery. ​Your ability to gently navigate and address the wounded child within me was nothing short of remarkable. Through your insightful and compassionate approach, you created a safe space for me to explore and heal aspects of my past that needed attention.

Joel A – South Africa / Dubai - Professional Coach

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Anonymous

If you are lucky enough, your path will cross Catarina's. A beautiful and gentle soul, and an incredible coach. She listens with an open heart, zero judgment and pure compassion, and offers balanced feedback which takes all aspects into account. I have come to her feeling lost and unsettled, and I always leave our conversations more grounded, calm and with more empowering choices for facing my challenges. If you are looking for a coach I highly recommend Catarina. You will be in very trusted hands!

Sophie G– Portugal Strategic Content Advisor

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Anonymous

Every time I meet with Catarina Jessica, I feel heard, understood and also given the space to be myself, in my truest form, especially in vulnerability. 

It's always so enlightening to have someone decipher so many conflicting ideas in one's heart and mind, and simplify the confusion, enabling me to have a clear sense of direction and confidence. She's been my go-to for everything and anything! 

My only wish is having met her sooner in my life! ❤

Felix G - Senior Business Developer and Survivor South Africa contestant.

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Anonymous

Jess, you are absolutely gorgeous. There is a wisdom in you that far exceeds your years - a strength that comes from deep internal work and courageous reinvention.

You’re open, honest, vulnerable—and that gave me permission to be the same. I admire your tenacity, your calm, and your capacity to lead while remaining beautifully real.

You are the whole package. What you’ve given me is confidence to be more open, emotional, and fully myself. Thank you for that gift.

Tania P

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Anonymous

Jess, your strength lies in your ability to read the room and warm it. From the moment a session began, you set a standard—through your presence, your efficiency, your care. I admire your patience, your calming influence, and how you make everyone feel seen and heard.

You gave me permission to participate in a way that honoured my own limitations—and in doing so, gave me one of the biggest breakthroughs I’ve had. Thank you for showing us what true leadership looks like.

Lynnette

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Anonymous

Jess, you’ve got a gift. From our very first check-in, I sensed your emotional depth. You created a space where I could be myself - a space only a handful of people in my life have ever been able to offer. Your honesty during check-ins was magnetic. It inspired the rest of us to be more real, more open, more human. You are intuitive, grounded, and profoundly impactful. You’ve changed my life - and for that, I am forever grateful.

Andrew P