Founding Member

Counsellor / Leadership development and health and well-being coach

Spain, Peníscola
Verified
ACA, EMCC certified
Arabic
English
Spanish
French
Nationality🇨🇭
Videos
Bio

I was born in Cairo, Egypt, to Egyptian Parents who both became international civil servants. By the age of three we moved to New York City and by the age of six we moved to Geneva, Switzerland. In the first seven years of my life, I had lived in three countries on three different continents and attended three different schools.

My early years were marked by constant change and the anxieties of adjusting to new environments. This taught me to navigate new circumstances, build relationships, and find purpose. Naturally, I was drawn to studying psychology and counseling, fascinated by human behavior and adaptation.

Throughout my career, I’ve experienced diverse roles in various industries, from consulting firms to NGOs and large multinationals. This exposure has given me a deep appreciation for the different professional environments and the flexibility required today. It enables me to connect with people across all levels and support their journey toward becoming who they want to be.

I offer a warm, empathetic approach, tailoring each session to the client’s immediate needs. Clients describe me as insightful and compassionately challenging, helping them explore deeper issues and identify their values and purpose. This enables them to reshape their behaviors to align with their desired daily lives.

I work with individuals, couples, teams and organisations to help bring self awareness and insight that result in transformation enabling healthier, more fulfilling personal and professional lives.

Experience

I have extensive experience in developing leaders and high potential talent at all career stages, from individual contributors to high level executives in changing and fast-growing environments and cultures. For over twenty years I have supported mid-level leaders and senior executives in multinationals across many industries including, FMCGs, medical technologies, pharmaceuticals, financial services, IT and heavy industry.

Passionate about personal and professional development, I have helped clients with a wide array of issues including: change readiness, leader as coach, communicating with impact, global and cross-cultural issues, personal branding and career development. My coaching style focuses on using individual insight and experience to help people clearly define their goals and chart a successful path enabling them to reach their full potential. Where additional insight is needed, I draw on several evidence-based tools, including Hogan, and the Myers-Briggs Type Indicator, to help clients gain deeper understanding of core preferences and styles to be able to better leverage those in future roles. My coaching sessions are largely experience-based using real life situations. I tailoring my sessions to what is needed in the moment for each client. Clients have described me as insightful and compassionately challenging, mirroring them and enabling them to explore deeper issues and identify their values and purpose thus reshaping their behaviours to match how they want to show up as a leader and at times also make significant changes in their personal lives.

Qualifications

I have a Master of Arts in Counselling from Webster University as well as a Diploma in positive psychology and health and well being coach from the Centre for Executive Coaching.