Daniel de Freitas
Chartered Occupational Psychologist & EMCC-registered Coach with 10+ years, working with executives, leaders & professionals across geographies and industries.

Introduction video
I have experience in human resource initiatives, talent management and leadership development, with experience working across various industries, including FMCG, Legal, Financial Services, Banking, Education, Recruitment, Public Services, Utilities, Energy, Aviation Management and Construction.
My coaching style is professional, flexible and directed, meaning that I maintain the professional standards expected of a coach, whilst appreciating that individuals have different preferred approaches and communication styles that will foster greater shift and growth. I can be more collaborative, supportive or challenging when required, with permission and based on your preferences and goals.
I am comfortable coaching others on challenges, including:
-Developing self-awareness -Managing conflict -Succession planning -Managing others -Building confidence -Managing performance -Prioritisation -Strategic thinking -Resilience -Change management -Equity, Equality, Diversity, Inclusion and Belonging (E,E,D, I & B)
Freelance Organisational (Occupational) Psychologist, Registered Coach and AI Training Generalist (Mar 2025 – Present)
Peoplewise Assessment Lead (Head of function), Principal Business Psychologist & Senior Leadership Team (Jan 2023 – Mar 2025) Head of Assessment & Principal Business Psychologist (May 2019 – Jan 2023) Senior Business Psychologist (Jan 2019 – May 2019)
Standard Bank Human Capital Business Partner, Manager, Standard Bank (May 2018 – Jan 2019)
Saville Consulting (South Africa and Africa)                                                     Managing Consultant (Jul 2016 – Apr 2018) Managing Consultant (Partner Company) (Jan 2016 – Jun 2016) Consultant and Organisational Psychology Intern (Jan 2015 – Dec 2015)
Earlier Career: Roles in change management, human resource consulting, education, customer service, sales, hospitality and retail (2006 – 2014)
EMCC Accredited Professional Coaching Certificate at Foundation Level (2025)
PhD in Psychology (Completed, awaiting graduation 2026) Master's in Psychology (Organisational Psychology) (Graduated 2015) BSc Honours in Psychology (Organisational Psychology) (Graduated 2014) BSc in Psychology and Anatomy (Graduated 2013)