William Lemoine – Mindset And Mindfulness Coaching in Turku
Social Psychology Practitioner | Mental Performance Coach
William Lemoine is a Social Psychology Practitioner | Mental Performance Coach based in Turku, Finland. They offer Mindset And Mindfulness Coaching (10 years of experience) and Psychology (10 years of experience). Topics include Improving Self Awareness, Mental Strengthening for High Performance, Mindfulness And Stress Reduction, Sport Performance, Dealing With Anxiety, and Dealing With Stress. Languages: English and French.
Mindset And Mindfulness Coaching
10 years of experience
Unlocking Elite Athletes' Potential Through Mindfulness: Mastering the 'en' Mindset
Video transcript
Hello everyone, my name is William. I'm originally from France. I now live in Finland, where for the past 10 years, I've been helping elite athletes to unlock their full potential. My work is about shifting perspectives, breaking psychological barriers, and training the mind to perform when it matters the most. For six years, I worked with the Finnish National Rifle Shooting Team and I am currently working with the Finnish National Orientering Team. This is not the most secure job, but this is deeply fulfilling because seeing someone break through their own limits, that is priceless. But let's talk about mindfulness. So this is a word that is everywhere now, and for a good reason, I guess, because our modern world is overwhelming. We have constant notification, handless distraction, a flood of thoughts that we never asked for. So no wonder we are looking for clarity and peace of mind. But the truth is that our mind is not meant to be empty. It is designed to think, to process, to create. So instead of chasing the impossible dream of total silence, we should focus on what is achievable. I mean, being present in moments that matters the most. And mindfulness is not about changing who you are, it's about becoming the best version of yourself in the right moment. Mindfulness and mindset go hand in hand because the way we frame our thoughts can change everything. I've seen that with elite athletes. When they are in a high pressure situation, negative thoughts can spiral out of control. So my job is to help them break that loop, to mentally step back, create distance from their thoughts, and regain control. So this allows them to tune out distractions, manage emotions, and refocus on their goals. And maybe you've noticed, but this is not only for elite athletes. Maybe it's a big decision or difficult conversation or simply the ability to enjoy a quiet evening without your mind racing. When you can set aside the noise and be fully present, that is where life really happens. So are you ready to step into that moment?
"When we recognize that our limitations arise from how we manage our thoughts and emotions—pulling us away from the present moment—it’s time for a new perspective. Let’s have a chat!"
Psychology
10 years of experience
Unlock Peak Performance: Overcoming Mental Barriers in Sports Psychology
Video transcript
Hello everyone, if you are interested in sports psychology, chances are something is holding you back from reaching your peak performance. The most common challenges athletes face are managing stress and anxiety, building a sustainable self-confidence and staying motivated. In my work, every year, this is the same. When competition season approaches, I receive the same messages. Hey William, I want to improve my self-confidence. Or hey William, how can I handle competition stress? And some athletes expect that I will draw my magic wand and give them a nice exercise to solve everything. But from my experience, mental performance may be a little bit more complex because we are all unique. We have different stories, backgrounds, personality, and also defense mechanism. And we have faced different successes and failures. So that's why our personalized approach is essential. But the good news is that while we have individual differences, human behavior follows patterns. That means we can anticipate and prevent unhelpful reactions before they impact your performance. So let's take the first step together. Book a session with me. Tell me your story. And let's work on breaking those mental barriers so you can perform at your best. See you soon.
We are all unique and function in our own way. Let's explore what works best for YOU!
Bio
Hailing from France, William earned his Master’s in Social Psychology in 2013, igniting his passion for understanding human behavior and performance. Driven by his love for sports, he pursued a specialized program in mental training and sports psychology. To fully embrace the holistic aspects of performance, he further expanded his expertise with a certification in physical training, recovery, and nutrition.
In 2016, his journey led him to Finland, where he began working in the field of sport psychology and mental training with elite athletes across various projects.
Committed to providing comprehensive support for his clients, William is now deepening his expertise in mental health treatment through an educational program specializing in psychopathology and psychoanalysis. This continuous learning fuels his drive to empower individuals to achieve their best—both on and off the field.
In parallel, he and his family chose to leave behind the fast pace of city life and settle in the beautiful Finnish countryside. Alongside his professional pursuits, he is also nurturing a permaculture project. Surrounded by nature, they are also nurturing a permaculture project : growing their own food, care for a small group of goats, chickens, and bees that generously provide them with milk, eggs, and honey.
Experience
Freshly arrived in Finland, William dove straight into his work at the Sports Academy of Turku Region. It has been an incredible journey supporting national team athletes in their mental preparation across sports such as taekwondo, swimming, and rowing.
For six rewarding years, he worked closely with the Finnish National Rifle Shooting Team, refining his approach to high-performance mental training. Since 2023, he has been proud to bring his expertise to the Finnish National Orienteering Team as their mental trainer.
Alongside his work with elite athletes, William runs his own company, Flow-in, where he is dedicated to helping individuals unlock their potential and excel in all areas of life.
Qualifications
- Master's degree in Social and Work Psychology
- Degree in Sport Psychology and Mental Training
- Certification in Physical Training Recovery and Nutrition Currently studying a 2 year's educational program on Psycho-analysis & Psychopathology
Reviews
The good work with William has helped me to organize the focus of my training: with a methodic goal-setting program, the continuity as clearly improved. It has permitted to evaluate the evolution of the process session after sessions. Therefore, it has helped to see the development in the training, to check that I’m going on the right direction toward my goals and to boost the motivation!
Frederic Tranchand, French top Orienteer
I am working with Flow-in to optimize my performance in the most important competitions. We use visualization and we are also working with my ordinary day lift to get it more efficient. William puts himself carefully into my situation and takes time to really understand what the problem is. He is easy to contact and responds fast. I fell I have made improvement on the areas we have been working with and in my performances.
Olav Lundanes, Norwegian World Champion of Orienteering
William has helped me to see how important it is to always have a goal in every training session and in just every day. This has helped me to organize my daily life otherwise also, not only in shooting. It´s very important because in my opinion you have to be a stable person and have a stable life before you can be a good athlete. Since I have started working with William I am challenging myself much more in each training session and focusing more also then I did earlier. William has the tools too success if you just manage to use them.
Joni Stenström, Finnish National Shooter
I work with Flow-in to develop my mental skills, to practice how to get an optimal focus and to keep a clear mind when I need it the most for my sport. The process of our collaboration has been really easy to me with flexible hours and gave me the tools I needed to work on myself every day to get better on and off the ice.
Charles Bertrand , French international Ice-hockey Player.
Working with William has helped me to realize the importance of mental preparation as part of my overall performance. His help with goal settings has made me a better athlete. I am more prepared for every scenario whether it's good or bad when I am training or racing. This has helped me to keep my focus on my goals and no to get distracted along the way. William has also helped me to improve my mental strength and understanding of myself and my behaviour. Now I can also analyze my performances better. William is easy to contact, flexible, committed and takes his time to think how he can help you forward.
Kasper Hirvilampi, Finnish top Rower
William helped me add organization to my once chaotic goal setting process. Taking control of this processes has really enabled me to focus on the tasks of going about achieve the targets knowing I am following the right steps. With three different sports to manage, having a clear organization is mandatory and having a logical simple process provides real results.
Darby Thomas, professional Triathlete, and elite Endurance Coach.
In 2014, I had the opportunity to work with William LEMOINE in the context of the university degree course of sport psychology and mental coaching.
During this period, Mr. Lemoine has shown commitment. His work and his sense of responsibility allow me to highlight, both, his real motivations and his aptitudes to evolve in the field of sport psychology and mental coaching.
Furthermore, we can highlight his great capacity for adaptation and autonomy within the group of students."
Sylvain Baert, PhD Psychology