Sagan Rossi, ACC – Executive Coaching in Espoo
Authentic Executive and Leadership Coach – Team & Systemic Coach – Balance-focused Emotional Intelligence Coach – Compassion-focused Life Coach
Sagan Rossi, ACC is an Authentic Executive and Leadership Coach – Team & Systemic Coach – Balance-focused Emotional Intelligence Coach – Compassion-focused Life Coach based in Espoo, Finland. They offer Executive Coaching (2 years of experience), Accountability And Performance Coaching (2 years of experience), Behaviour Change Coaching (2 years of experience), Life And Wellness Coaching (2 years of experience), and Career Coaching (2 years of experience). Topics include Empowering Women, Improving Emotional Intelligence, Improving Self Awareness, Leadership And Management, Personal Growth, and Build Confidence. Languages: English.
Executive Coaching
2 years of experience
Lead Authentically: Coaching for Growth and Purpose (en)
Video transcript
When you lead with authenticity, it sparks not only your own potential, but the potential and the trust of everyone around you. But authenticity, it takes courage. It's not always easy to stay true to yourself when you're balancing the high expectations of your organization with your own personal wellbeing. And speaking from experience, it can feel very lonely at the top. And that's where I come in as your coach. With 20 years of experience as a marketer and five years of experience on an executive team, I understand the pressures you face. I've guarded teams through growth, acquisitions, and very challenging times. And I'm here to be your sparring partner. Someone who listens empathetically, challenges you constructively, and asks powerful questions to help you grow. I partner with leaders like you to create a space for reflection, for growth, and for action. A space where you can explore your challenges, reflect on your values, and take bold steps forward. Whether it's managing change, motivating your team, fostering innovation, or simply finding clarity in all the noise, I'll support you in leading with purpose. So what's it like to work with me? Every session is a collaboration. We start with where you are, your challenges, your ambitions, your goals, and we'll build a leadership approach that's true to who you are. I'll provide you the space to reflect, to pause, and to act with intention. And we'll co-create together a vision that inspires not just your organization, but you. Because when you lead with authenticity, incredible things can happen.
As your sparring partner, I create a supportive space to explore challenges, reflect deeply, and grow. Connect with what matters most to you as a leader to lead with clarity, confidence, and purpose. Feel more true to who you are in how you lead. Women/minorities/LGBTQ+/neurodivergent-friendly.
Accountability And Performance Coaching
2 years of experience
Empower Your Growth: Professional Coaching for Success
Video transcript
I believe you already have the skills, experience, and the desire to do your best. But whether you're excelling, feeling stuck, or facing new challenges, having the right support and accountability can make all the difference. And that's where I come in. With a long background as a marketing professional and a former executive, I understand the pressures of demanding careers and complex lives. I also understand how imposter syndrome self-doubt, perfectionism or burnout can quietly get in the way of the progress you want to make. It's easy to get caught up in the day-to-day and put your own growth on the back burner. I help professionals improve performance, find clarity and take meaningful action. Whether you're navigating change or seeking momentum, I'm here to support you. So what's it like to work with me? We start with where you are. We dig into your challenges and aspirations. I'll ask thoughtful, challenging questions, provide honest feedback, and help you move forward with confidence. Coaching isn't about giving you the answers. It's about helping you find them. It's about momentum, intention, and changing your mindset to show up as your best self. If you're looking for support, clarity, or the compassionate push to take action, let's talk. Because when you commit to your growth, incredible things happen. I work with people of all genders, races, spiritualities, and abilities. I'm also LGBTQ and ADHD friendly. Book your free chemistry call with me now, and let's get started.
I’ll partner with you to get unstuck, build momentum, and stay accountable—with compassion. We’ll clear what’s in your way, connect with your can-do mindset, and take confident, intentional steps toward the impact you’re capable of. I welcome all, especially women/minorities/LGBTQ+/ADHD folks.
Behaviour Change Coaching
2 years of experience
Transform Your Life with Gentle Behavioral Change Coaching
Video transcript
Hi, I'm Sagan. Creating meaningful change in our lives often starts with shifting the way we think, feel, and behave. But let's be real, change isn't easy. Maybe you're trying to break old habits that no longer serve you, or build new routines that match with the behaviors and mindsets you want to achieve. Maybe you know what you should do, but actually doing it? That's where things tend to get stuck. I'm here to support you in making those changes gently, consistently, and with intention. I don't believe change is about willpower. It's about mindset, awareness, compassion, and building strategies that work for you. Together, we'll explore what's really going on beneath the surface, what patterns might be holding you back, and what stories you're telling yourself. What small sifts could lead to big results over time? What's it like to work with me? Well, we start with where you are now. We uncover what matters to you and identify what's been getting in the way. I'll ask you thoughtful questions, share reflections and observations, and support you in building the right tools for taking consistent action. Behavioral change coaching isn't about becoming someone new. It's about becoming more you on purpose. So if you're ready to shift habits, rewire old patterns and create sustainable change, let's talk. Growth starts with small steps and I'd be honored to take them with you. I work with people of all genders, races, spiritualities and abilities. I am also LGBTQ and ADHD friendly. So book your free chemistry call with me now and let's get started.
Live the change you're seeking! Build self-awareness and grow. I’ll support you in breaking patterns that no longer serve you and building new ones that are true to who you are—with gentleness, consistency, and compassion. I welcome all, especially women/minorities/LGBTQ+/neurodivergent folks.
Life And Wellness Coaching
2 years of experience
Life Coaching for Balance, Purpose, and Clarity - Support for Overwhelmed Individuals
Video transcript
Hi, I'm Sagan. Life coaching can help you find more balance, purpose, and clarity, especially when life feels overwhelming. You might be juggling too much, feeling burned out, or simply craving space to breathe and reconnect with yourself. If that sounds familiar, you're not alone. MyCoaching supports you in shifting unhelpful patterns, get clear on what matters, and explore ways to live that are true to your purpose. Whether you're feeling stuck or you just want to show up more fully, I'm here to support you. So what's it like to work with me? We start out with where you are. We explore your challenges, clarify your values, and uncover what's standing in your way. I offer thoughtful questions, grounded support, and gentle accountability. This isn't about you doing more. It's about coming back to what matters and learning how to live from that place. If you're ready to find harmony and reconnect with yourself, let's talk. Book your free chemistry call with me now and let's get started. I work with people of all genders, races, spiritualities, and abilities. And I'm also LGBTQ and ADHD and neurodivergent friendly.
Feel more balanced, purposeful, and clear. I offer you a compassionate space to explore your authentic way of being. Get support in managing overwhelm, reconnecting with what matters, and taking intentional steps toward a life that feels more fulfilling. Women/minorities/LGBTQ+/neurodivergent folks.
Career Coaching
2 years of experience
Career Transition Coach: Empowering Change and Purpose (EN)
Video transcript
If you're feeling stuck in your career, burned out or craving something more meaningful, you're not alone. Maybe you've outgrown your current role or maybe it never truly fit. You're seeking a greater purpose, work that aligns with your values and the courage to make a change. But taking that first step, it can feel overwhelming. That's where I come in. I work with people in career transitions and pivots. especially those navigating burnout, midlife shifts, or questioning what comes next. I also support immigrants, expats, and anyone navigating identity and belonging in a new culture. Together we explore your strengths, your values, and the story you want to tell about who you are and what you bring to the table. MyCoaching helps you reconnect with your confidence translate your soft skills and character strengths into clear direction and take meaningful steps toward a career that actually feels like you. So what's it like to work with me? It's a space to get honest, to feel supported and be gently challenged. We'll reflect, explore and take action at a pace that feels right for you. I'll help you see what's possible even when you don't quite believe it yet. So if you're ready to get unstuck, move forward and find work that truly matters to you, I'm here. Because when you commit to your growth, incredible things happen. I work with people of all genders, races, spiritualities and abilities. I am also LGBTQ and neurodivergent friendly. So book your free chemistry call with me now and let's get started.
Craving more purpose and meaning in your work? I help you through career pivots, burnout, and midlife shifts with clarity, courage, and compassion—so you can create a path that feels true to you. I welcome all—especially women, minorities, LGBTQ+, and neurodivergent folks.
Videos
Introduction video
Video transcript
Coaching is about finding that spark within you, the things that drive you, light you up, and give you the courage to act. I'm here to help you discover that spark, whether you're leading a team, navigating a career change, or looking to build something entirely new in your life. Here's what I believe. You already have the potential to create incredible change in your life and work. My role as your coach is to simply partner with you, offering space, tools, and perspective to help you unlock that potential and move forward with clarity and confidence. So what's it like to work with me? Well, we'll start with where you are right now, your challenges, your ambitions, and I'll partner with you to create a plan that fits you. Every session is tailored to you, your goals, your values, and your vision for the future. And you don't have to have it figured out all at the start, because I believe growth happens when you embrace the unknown and you make intentional steps toward the future you want. And that's exactly what we'll do together. What can coaching offer you? Maybe it's greater confidence in your decisions, clarity on your next steps, or simply the space to think through your ideas without judgment. Whatever it is, coaching creates momentum. So if you're ready to take that next step, whether it's bold or small, I'd love to partner with you. I think that when you're aware of who you are, and where you're going, incredible things can happen. So let's start that journey together today.
Bio
I’m not your typical leadership and team coach – and that’s by design.
I combine thoughtful insight with a courageous, creative spark to help leaders and teams work in deeper, more connected ways. My approach is warm, honest, and sometimes a little unconventional, designed to strengthen relationships, communication, and shared purpose. And that’s where the real work begins.
I believe coaching is about finding the spark within you – the things that drive you, light you up, and give you the courage to act. My goal is to create a safe, supportive space where you can explore your values, clarify your goals, and take meaningful steps toward what truly matters to you. Emotional intelligence is at the heart of my work, shaping how I support you.
Whether you're leading a team, going through a career transition or organizational changes, shaping your leadership style, or seeking out your true purpose, I trust that you already hold the answers. My role is to walk beside you, meet you with gentle curiosity, ask good questions, and help you uncover the insights and direction you need.
I support leaders and teams in building self‑awareness, strengthening relationships, and acting with authenticity and purpose. I focus on being present, listening deeply, and creating space for reflection, growth, and courageous action. Every coaching journey is custom made for you and designed together with you.
The way I coach is rooted in presence, compassion, and non‑judgment. A long‑standing mindfulness practice and study of Buddhist philosophy shape how I show up. They help me meet people with curiosity and patience, and see both the person in front of me and the wider system they’re working in. This creates a space where people can slow down, reconnect with themselves, and let insights spark real, lasting change.
If you’re looking for a coach who will walk beside you, meet you with gentle curiosity, ask good questions, and support your growth with care, I’m here for that. I love helping people grow in ways that feel true to themselves and their values.
How I can help you:
Life and work can feel overwhelming – whether you’re dealing with stress, burnout, imposter syndrome, big career changes, or team friction. These challenges often show up as self-doubt, unclear communication, or feeling stuck in old patterns. But you don’t have to figure it out alone! Here are some of the things we could work through with coaching:
- Managing stress and emotions in healthy ways
- Overcoming burnout and finding balance
- Building confidence and clarity during career or role changes
- Working through imposter syndrome and self-doubt
- Setting meaningful goals and staying accountable
- Making clear decisions about the future
- Breaking old patterns and creating new habits that support growth
- Strengthening trust and collaboration in relationships and teams
- Creating emotional safety and improving communication
- Managing organizational change while staying true to your values and culture
- Awareness of how work and communication translate across cultures
How I work:
- Coaching conversations that help you uncover your own answers and strengths
- Practical tools and reflective exercises to support clarity and confidence
- A warm, supportive space for exploration, growth, and honest reflection
The impact I hope to create for you is: more confidence, stronger relationships, and sustainable growth – both personally and professionally.
My ideal clients:
Teams: I support teams that want to improve communication, strengthen emotional intelligence, deepen trust, and work together in more connected ways. This includes addressing team friction, aligning on shared purpose, and creating healthier ways of collaborating — especially in multicultural or hybrid environments.
Leaders, Executives, and Founders: Executives, board members, founders, and leaders that want continuous personal development and are looking to be authentic, servant leaders. Whether you're managing change, shaping your leadership identity, or building emotional intelligence, I offer a reflective, supportive space to grow. I especially enjoy working with diverse and inclusive leaders that aren't afraid to challenge the norm, lead with integrity, and be true to themselves as well as others. I welcome newly promoted leaders, especially women and minorities, who might be facing imposter syndrome.
Professionals seeking growth and performance: Not all coaching is about change — sometimes it’s about going deeper where you are. I work with professionals who want to sharpen focus, build confidence, and improve relationships. Whether you’ve received feedback and want to grow from it, are struggling with prioritization or burnout, or simply want to show up more effectively, I offer a supportive and challenging space to reflect, recalibrate, and move forward with intention.
Career changers and pivot-seekers: I work with people managing career pivots, burnout, midlife shifts, and big questions like “What’s next for me?” We’ll uncover your strengths, clarify what matters, and create a roadmap toward work that feels aligned and fulfilling.
Individuals seeking purposeful life change: Maybe you’ve lost your spark or feel like you’ve outgrown your current path. Coaching with me creates space to explore what truly matters, and to begin taking intentional steps toward a more meaningful life.
I have DEIB training, I'm anti-racist, and welcome adults of all ages, abilities, cultures, and genders. LGBTQ+- and ADHD/neurodivergent-friendly.
I’m looking forward to being a part of your growth journey — and for you to be a part of mine!
Experience
Before coaching full‑time, I spent 20 years in brand, marketing, and communications – most recently as VP Marketing at a Finnish software company. I spent five years on the global executive team, working closely with engineering, product, and business leaders to shape marketing strategies, brand reputation, and company culture. I led a creative team of seven through acquisitions, hybrid- and remote-work shifts, and brand transformations. I also facilitated retrospectives and team sessions to strengthen collaboration. Diversity, inclusion, and well‑being guided how I led, and our team reached 90% career‑satisfaction. I also understand the pressure leaders face to deliver results. My work in storytelling and communication helped support revenue growth from €14.1M to €25.1M during my years in executive leadership.
Outside of client work, I stay actively involved in communities. I serve on the Board of EMCC Finland, where I support ethical practice and professional development among coaches. I also coach pro bono through the Herizon Community, helping international professionals in Finland find direction, confidence, and a clear voice.
Across all my roles, one thread is strong: I thrive on helping people uncover that certain “spark” that lifts them up. In my coaching practice, this looks like deep listening and reflective inquiry that inspires insights and purposeful action. It also means noticing how your environment shapes your reactions and relationships, and helping you work with that awareness in a healthier, more connected way.
My core skills include leadership and personal development coaching, team and organizational coaching, emotional intelligence, active listening, warmth, excellent communication, and cross‑cultural collaboration. I also share my work through public speaking and meaningful storytelling.
Qualifications
My coaching is supported by professional training and accreditation. I hold a Professional Executive Coaching Certification from Henley Business School (2024), and I’m accredited as both an ICF ACC (2028) and an EMCC EIA Practitioner (2030).
I’ve also completed Henley’s Professional Certificate in Team & Systemic Coaching (2026), which deepens my work with groups and organizational dynamics. Earlier in my career, I earned both BSc (Environmental Studies) and MA (Geography) degrees from Michigan State University, USA.
To complement my knowledge of executive leadership and board challenges, I completed Certified Board Member (HHJ-CBM) training through the Finnish Chamber of Commerce (2025).
Reviews
Looking for a coach who truly understands your journey and helps you unlock your potential? ✨ Sagan doesn’t just listen patiently, they dive deep into your worries, fears, strengths, and goals, helping you overcome challenges in the most meaningful way, which is helpful for you both in your personal and professional life. I wholeheartedly recommend Sagan to anyone looking for a coach who genuinely cares and is dedicated to helping you achieve your best self! – Sonia A.
I had 2 sessions with Sagan, both were professionally built and the conversation had a great flow. I always felt safe to share anything during our conversations and Sagan always found the perfect questions that led me to the right direction. 100% would recommend them to anyone! :) – Dorka
Meeting regularly with Sagan helped me to explore my career's ambitions, but also to reflect upon what priorities should lead my life. Their questions pushed me to think deeply about my core values and their remarks helped me clarify my ideas. I would recommend them with pleasure. – Noémie H.
It was my first experience of working with a coach and I'm grateful that it was a really good one. I appreciate Sagan's efforts and ability to create a supportive space where I could safely share my thoughts, ideas, frustrations, and experiences. Sagan also asked questions that helped me to see things from a different angle, to see my potential, and to overcome some of my fears. – Anna V.